Brazilian farmer hopes for sweeter coffee market

Brazilian farmer Marcos Croce has woken up and smelled the coffee — embracing the organic trend and bucking Brazil’s long-held status as a mass producer of poor quality beans.

His Hacienda Ambiental Fortaleza plantation, surrounded by tropical plants and trees in Sao Paulo state, goes against everything that has made Brazil the world’s biggest, though hardly most appreciated, source of coffee.

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